Why risk law suites and being found negligent because someone used your email domain in a crime or scam…. Email is an organization wide tool and a cornerstone strategy in sales, marketing, operations and e-commerce. Changes to email and the way it is authenticated will affect your organization. Listen to find out the right questions to ask and what to do.Read more
This podcast is a brief snippet on how I train staff on eDM principles and client outcomes.Read more
ToTheBeat.CEO is a general business podcast for C Level and upcoming C Level professionals.
I recap achievements for 2018
Talk about the year ahead
Review my past predications; and
Give you an insight into what I think you can expect from a tech / business perspective.
Ranil Rajapaksha agreed to join the eDM Industry working committee I thought it was so important for Ranil to help us understand the monetization aspectRead more
This is the first in a series of Podcasts where good friend and entrepreneur Jono Weinstock and I discuss the topic.Read more
eBlasting is the untargeted and indiscriminate sending of email and SMS. Recipients of untargeted eblasts will disengage with your brand if the content they are receiving is not relevant to their needs or preferences. The promotional products industry is full of eBlasting with the hope of customers buying. What is it really doing to your bottom line and business value? David Barnes will go through best practices and countless examples of poor eDM from many big brands.Read more
Listen to the importance of content marketing in eDMRead more
Heae about how eDM evolved and I discuss the capture use and future of data use for business to communicate with customersRead more
Learn how eDM enhances Sales and Sales nurturingRead more
This webinar focused on DMARC and Best practices for email deliverability.Read more