ToTheBeat.CEO Management & Technology Sharing From an active CEO

Welcome to my blog. I can't always share my views as the CEO of Zulu Labs, a company with 6 companies, two of which are international. There are sometimes better ways to do things than following status quo. I hold an MBA and strategic outcomes are important, it just shouldn't always take a long time or cost a lot of capital.

Areas of Focus

I will focus a lot on projects or current activities that are important to me personally, especiallty email and the senseless excessive use of the tool and the slow adoption of DMARC, which will make email a better and more usable technology.

Having business in Indial, Australia, South East Asia, Latin America and the US also give me some varying insights and connections. Please drop me a line anytime if you would like to ask a question, discuss an idea or have me speak at your event.

APPA Member Event – Why eBlasting is Killing your Business

APPA Member Event – Why eBlasting is Killing your Business
David Barnes Talks Business

00:00 / 16:40

eBlasting is the untargeted and indiscriminate sending of email and SMS. Recipients of untargeted eblasts will disengage with your brand if the content they are receiving is not relevant to their needs or preferences. The promotional products industry is full of eBlasting with the hope of customers buying. What is it really doing to your bottom line and business value? David Barnes will go through best practices and countless examples of poor eDM from many big brands.

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