David Banes Presents to – APSMA VIC: eDM – Getting it right and getting it read in 2017

The ever changing client expectations means clients are now demanding more personalised approaches to their interactions with organisations and what they choose to click on. Combine this with a dramatically evolved technical landscape means the way your electronic direct marketing (eDM) or direct emails are being delivered has changed forever.

Those techniques which once worked for you with distributing your newsletters, organisational updates and invitations may no longer cut through the noise.

Join us to hear from eDM veteran and CEO of Zulu Labs David Barnes who will share:

  • How to increase engagement from your eDM campaigns;
  • Building world class and compliant subscriber database;
  • Best techniques to measure and report on the ROI of your campaigns;
  • New rules for email deliverability aligned to new rules by Google, Yahoo and Hotmail & AOL;
  • Protecting your clients, subscribers and your organisation being marked as spammers.

Whether you are new to electronic direct marketing (eDM) for your firm or even if you an eDM veteran, this session will get you up to speed with all things eDM!


Source: ICON – APSMA VIC: eDM – Getting it right and getting it read in 2017

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